What a simple and practical concept. Branding sells products! That's a cornerstone of effective marketing. The authors show us clearly, through the use of a product category we're all familiar with - automobiles, that effective branding differentiates any product from its competitors and builds demand and sales. Well done!
Tony Alessandra, Ph.D. Author of The Platinum Rule and Non-Manipulative Selling
Advertising Age December 18, 2006 Branding Iron, by authors Charlie Hughes and William Jeanes, makes Advertising Age's famed "Book of Tens" issue as the second of the "10 books you should have read" in 2006. Read more...
North American International Auto Show January 10, 2007 Branded by Design Charlie Hughes speaks at the AutoWeek Design Forum giving a critical
and constructive look at the U.S. auto industry.
Read more. . .
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