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The Experts Praise Branding Iron

What a simple and practical concept. Branding sells products! That's a cornerstone of effective marketing. The authors show us clearly, through the use of a product category we're all familiar with - automobiles, that effective branding differentiates any product from its competitors and builds demand and sales. Well done!

Tony Alessandra, Ph.D. 
Author of The Platinum Rule and Non-Manipulative Selling

 
Advertising Age December 18, 2006
Branding Iron, by authors Charlie Hughes and William Jeanes, makes Advertising Age's famed "Book of Tens" issue as the second of the "10 books you should have read" in 2006.
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North American International Auto Show January 10, 2007
Branded by Design
Charlie Hughes speaks at the AutoWeek Design Forum giving a critical and constructive look at the U.S. auto industry.
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Read the Foreword by David E. Davis, Editor in Chief Winding Road magazine

 
 

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